Our partnership with Bay to Atlantic, a sophisticated new apparel brand targeting the exclusive Bal Harbour community in Miami, delivered a comprehensive startup package establishing their digital presence from concept through launch.
Our comprehensive strategy included:
- Creating a stylish e-commerce website that captures the essence of Bal Harbour’s luxury lifestyle
- Implementing professional product photography for their initial collection
- Establishing targeted Meta advertising to reach affluent locals and international visitors
- Developing a cohesive social presence that reflects the “casual elegance” of this prestigious location
Working with Joe and Amy Sugar, we brought to life their vision of filling a surprising market gap – despite being one of Miami’s most exclusive destinations, Bal Harbour currently lacks branded apparel that allows visitors to commemorate their experience in this world-class shopping and leisure destination. With a focus on high-quality materials and sophisticated design that appeals to discriminating international travelers, Bay to Atlantic aims to become the definitive souvenir for those who appreciate the unique charm of this oceanfront village.
This project showcases our ability to support entrepreneurial ventures from concept to launch, providing both the technical infrastructure and strategic marketing approach needed to establish a new luxury brand in a highly competitive space. By creating a sophisticated digital experience that aligns with the elite Bal Harbour aesthetic, we’ve positioned this Columbus-based entrepreneur for successful retail presence in one of Florida’s most coveted markets.
