Hello.
I’m Erica—a strategist, a problem solver, and a leader who believes that the best way to guide a team is to be right there in the trenches with them. I don’t just delegate; I collaborate. Whether I’m crafting a digital marketing strategy, overseeing a complex website build, or troubleshooting a campaign, I bring calm energy, clear direction, and a get-it-done mindset to every project.
My career didn’t start in a boardroom—I built it from the ground up. From running my own photography business to stepping into a small marketing department (where I quickly became Marketing Director), I’ve spent over a decade mastering SEO, paid media, project management, and web development. Today, I help businesses streamline processes, grow their audience, and turn smart strategies into measurable success.
But beyond the numbers and marketing tactics, I believe in leading with integrity and respect. My team isn’t just a workforce—it’s a group of people I value. I don’t hold rank; I hold space for collaboration, innovation, and shared success. I make sure that when we win, we win together.
When I’m not working, you’ll probably find me somewhere in nature, recharging in the quiet, or baking a killer sourdough loaf. (Yes, I take my fermentation just as seriously as my marketing strategies.)
If you’re looking for a leader who brings both strategy and heart to the table, let’s talk. I’d love to connect.