-Marketing Leadership-
-Client Experience-
-Operations-
Marketing, Development & Client Experience Leadership
I lead the intersection of marketing strategy, client experience, and operational execution—ensuring every initiative drives measurable business impact.
With over a decade of experience, I oversee complex digital ecosystems, guiding projects from initial strategy through execution while aligning performance with revenue, efficiency, and long-term growth.
From first touchpoint to final delivery, I focus on creating seamless, high-performing customer journeys that convert, retain, and scale.
Operational Leadership & Team Performance
I don’t just manage projects—I build and lead systems that make teams more effective.
- Lead hybrid teams of designers, developers, and marketing specialists across 25+ concurrent initiatives
- Optimize resource allocation and capacity planning to balance workload, profitability, and delivery timelines
- Implement workflows and automation that improve efficiency while maintaining high-quality output
- Partner with leadership to guide decisions around budgeting, scaling, and performance optimization
My approach ensures that teams stay aligned, accountable, and consistently delivering results at a high level.
Growth Strategy & Measurable Results
I specialize in building and executing multi-channel strategies that drive both acquisition and conversion—while continuously refining performance through data.
- Increased website traffic by 55% across multiple brands
- Improved conversion rates by 32–39% through UX and funnel optimization
- Achieved 136% growth in paid media performance, improving CTR while reducing CPC
- Expanded organic visibility with 700+ tracked keywords, including 200+ in top positions
- Scaled e-commerce revenue by 2,600%, reaching $150K+ per month
Every strategy is grounded in data, tested for performance, and optimized for long-term impact.
Web Development & Experience Optimization
I’ve led the strategy and execution behind 70+ website builds—ensuring each site is not only visually strong, but built to perform.
- Align UX/UI with business goals to improve engagement and conversions
- Integrate CRM systems, automation, and custom functionality to streamline operations
- Bridge the gap between marketing and development to ensure cohesive execution
- Reduce administrative overhead and improve internal workflows through smart technical solutions
The result: websites that function as scalable growth engines—not just digital brochures.
Featured Projects
Smart Strategy. Strong Leadership. Real Results.
I’m Erica Rowe—a marketing and operations leader who believes real growth happens when strategy, execution, and team alignment come together.
My experience spans SEO, paid media, web development, and client experience—but what sets me apart is my ability to connect those pieces into a cohesive system that drives results.
I’m just as comfortable leading high-level strategy as I am working alongside teams to solve problems, improve processes, and move initiatives forward.
If you’re looking for someone who can elevate both performance and the way your team operates, let’s connect.
You’ll Love working with me
These folks are the REAL DEAL! The level of care they provide is unsurpassed.
I cannot begin to say enough good things about them.
So many yahoos out there claiming to be able to do this type of work who just take your money and give poor service and poor results had me completely jaded and believing that this type of business was a unicorn… well, glitter rainbows and sunshine prevailed and Erica appeared to save the day!
Thank you so much to Erica, Lori and the whole team!
Working with Erica was an absolute pleasure! From the moment we reached out about needing a new website, her team was incredibly supportive and attentive. They listened to all of our needs, offered creative solutions, and made what could have been an overwhelming process feel seamless.
What stood out the most was their incredible communication—they kept us updated every step of the way and were always quick to respond to questions or concerns. The final website exceeded our expectations, and it’s clear their team truly cares about their clients’ success!
We’re so grateful for their expertise and would highly recommend Erica and her team to anyone looking to build or upgrade their online presence. They went above and beyond, and we couldn’t be happier with the results!
Erica was so patient and helpful in helping me to fix a situation with my Google business page. She has many tricks up her sleeve and got me one step closer to having a verified account after weeks of issues. Highly recommend!