Our latest website redesign for long-term client Bob Webb Homes represents another successful chapter in our valued partnership, focusing on strategic improvements while maintaining established brand elements and technical relationships.

This comprehensive rebuild focused on strategic content consolidation to eliminate outdated pages and streamline the user experience, enhanced visual presentation to properly showcase their stunning home designs and craftsmanship, thoughtful preservation of brand elements that resonate with their established audience, and seamless technical transition while maintaining their existing hosting relationship.

Working closely with the Bob Webb team, we delivered a refined digital platform that truly functions as a portfolio showcase of their exceptional custom homes. This project exemplifies our commitment to maintaining lasting client relationships through attentive communication, technical excellence, and design that genuinely elevates their brand presence without unnecessary disruption.

The thoughtful approach preserves established brand equity while enhancing the presentation of their homes, demonstrating how strategic redesigns can refresh a digital presence without losing the connection to existing customers and brand identity.

  • Generated 1,192 high-quality conversions (32% YOY increase) with phone calls accounting for 43.7% of all conversion actions, directly impacting sales pipeline
  • Maintained exceptional user engagement with 1:40 average time on site, dramatically outperforming industry standards and indicating strong prospect interest
  • Dominated organic search with 36,927 sessions (52.3% of traffic), securing 48 keywords in the top 10 Google positions including valuable keywords such as “custom home builder Columbus”
  • Achieved an impressive 8.30% CTR on Google Ads (136% YOY improvement), far exceeding the 3-5% industry benchmark despite higher competition
  • Optimized for mobile-first browsing with 40,175 mobile sessions (+13,437), effectively serving home buyers searching on-the-go
  • Built extensive content library with the “/available-homes/” page generating 21,029 sessions (+7,894) and “communities” pages drawing 8,317 visitors