The latest project with long-time client Jones Metal completely rebuilt their digital presence with a dual focus on user experience and search engine optimization. This project represents the culmination of our ongoing SEO partnership, strategically implementing our recommendations into a ground-up website redesign.
Key improvements include the strategic consolidation of content into powerful, comprehensive pages that better serve both users and search engines, supported by migration of their blog from a subdomain to the main domain to improve overall site authority. The technical implementation features streamlined URL structure and navigation to enhance user experience, optimized content organization based on extensive keyword research and performance data, and a modern design that better showcases their metal forming expertise.
By coordinating our SEO strategy with the website rebuild, we were able to implement all optimizations simultaneously at launch, creating a strong foundation for continued organic growth. The collaborative partnership with the Jones Metal team throughout this process ensured that all technical improvements aligned with their business objectives, positioning them for improved digital performance in their specialized industry.
- Achieved 139% YOY website traffic growth with international expansion, attracting 1,180 Ontario-based visitors and strong presence across 5 Canadian provinces
- Generated 368 high-quality conversions (594% YOY increase) with phone interactions (271) and form submissions (46) driving substantial growth in lead generation
- Dominated organic social media with 64.2% of all traffic (63.2% YOY increase), establishing the brand as an industry authority in metal manufacturing
