The remarkable results of our comprehensive digital transformation for Towning Dental have dramatically elevated their online presence and practice growth through strategic content organization and multi-channel marketing implementation.
Since implementing our integrated strategy, Towning Dental has experienced 5,618 website sessions with a 684% increase from the previous period; 436 total conversions including 294 appointment form submissions; a balanced channel strategy delivering quality traffic through Paid Social (1,504 sessions), Direct (1,112), and Organic Search (1,032); impressive Google Ads performance with 156 conversions at a 13.38% conversion rate; strong SEO growth with significant keyword position improvements (botox dentist Columbus +93 positions); 5,772 Google Business Profile views generating 381 phone calls and 491 direction requests; and engaging social media presence with 74 posts driving 124,024 Facebook impressions and 843 Instagram engagements.
Our solution included a complete website redesign with dedicated service pages for both traditional dental treatments and their expanding cosmetic offerings like Botox and facial fillers. The improved architecture created multiple pathways for potential patients to discover them through search, with specialized pages for cosmetic services, orthodontics, and preventive care showing strong traffic.
The quarterly professional photography sessions have provided authentic content for their social channels, with anniversary posts and team spotlights achieving exceptional engagement rates over 23%, demonstrating the value of consistent, professional visual content in healthcare marketing.
This comprehensive success story demonstrates how strategic digital marketing across multiple channels can drive measurable practice growth through qualified patient acquisition when built on a foundation of well-organized, service-specific content architecture.
