
Our comprehensive digital partnership with Donley Homes, a premier home builder in Pickerington, combines strategic website development with targeted digital marketing to create a cohesive online presence that generates qualified leads.
After experiencing frustration with disconnected services across multiple agencies, Donley Homes selected us as their single digital partner to streamline their marketing efforts. Our integrated solution includes a complete website redesign and migration to WordPress, enhancing both aesthetics and functionality while focusing on Pickerington-specific home building keywords through strategic SEO implementation.
The project features a comprehensive paid advertising campaign spanning Google Ads, display retargeting, and social media, supported by consistent social media content creation to showcase their beautiful custom homes. All digital assets are maintained through seamless website hosting and ongoing maintenance services.
By serving as Donley Homes’ single digital partner, we’ve eliminated the communication challenges they previously experienced with multiple agencies. Our streamlined approach ensures consistent messaging across all platforms while maintaining the flexibility to adjust strategies based on performance. The new website preserves their valuable existing content while enhancing the user experience through improved navigation and visual presentation.
We’re proud to have regained Donley Homes’ trust after their previous experience and are exceeding their expectations with this comprehensive digital solution.
- Generated 291 high-quality conversions (97% increase) with phone interactions accounting for 47% of all conversion actions
- Achieved 10.86% CTR on Google Ads campaigns (665% YOY improvement), dramatically outperforming the industry 3-5% benchmark
- Increased organic KW rankings with 14 terms now in the top 10 Google positions (367% YOY growth), including valuable “condos in pickerington” search terms
- Grew mobile traffic significantly with 7,292 sessions (+1,504), demonstrating effective optimization for home buyers searching on-the-go
- Boosted FB impressions to 129,014 with engaging property content, showcasing specific communities like The Enclave and Meadowmoore Reserve